- Furnishes factual information and reports that include background, licensing, consumer experience, and other information such as governmental actions on businesses to aid both consumers and businesses - Helps settle disputes between businesses and their customers - Promotes honesty, truthfulness, and dependability in advertising and selling. Monitors and questions all types of advertising to maintain truth in advertising. - Takes complaints involving all types of businesses, charities, and non-profit organizations. Primarily handles complaints relating to marketplace transactions, including advertising claims.